Cows are content. At least I’d like to think they are. Maybe they’re all hiding uzis in their udders and one day they will finally be revenged for all those Big Macs and Whoppers they had to die for. Maybe.

I do know that this society thrives on discontent. Our economy is based on the idea that you’re not content until you have one more gadget or more insurance or a better car or a better home . . . well, you get the idea. Contentment is the most counter-cultural way you can live these days.

Commercials will tell you that you need to lose weight, change your hair color, buy this brand of clothes, drive this car, wear this deoderant, or take these pills to be really happy and content. I’ve yet to see a commercial that says, “You don’t really need this, but if you want it, here’s how to order it.”

I know I have almost been mesmorized by all those sham-wow commercials. I mean you don’t just get one. You get two! And a free set of ginzu knives thrown in. Cause I just have all those tomatoes and empty cans sitting around waiting to be sliced in half.

Really, who do you know that is really content? Who is really satisfied with who they are and what they have and can say, “No thanks. I have enough”? Not many that I know of.

Contentment comes with trusting God and taking Him at His word. It says, “God, You are enough. You really are good and You really are for me and You’ll alway take care of me.”

Contentment not only is counter-cultural, but it’s also counter-intuitive and anti-human nature. Our default setting is to want more than what we have and to compare ourselves with those we perceive to be ahead of us.

But I have been learning that God is enough. I’ve learned that the gadget you buy is good until the improved version comes out. Whatever you buy will bring a fleeting happiness, but then the old craving comes back to buy more.

One writer said  that God made us for Himself and we’re restless trying to fill the God-sized hole in our hearts with anything else, because nothing else will fit.

So I invite you to be a rebel and a radical and do one of the the most counter-cultural things imaginable these days. Just learn to be content with God and His provision and learn to say, “No thanks. I have everything I need.”

Now back to that sham-wow infomercial.